The Language of Perspectives

Cover Photo by Marvin Chandiary

The “Talk Science” section now officially has been open for your eyes and minds to read about how perspectives of science, business, and the touch of human senses can help us to create a better reality to live.

With this article, I invite you to explore how a researcher’s mind paves the path with ideas that have emerged out of collected information from different scientific articles, observations of people’s behavior in the field, and the deep conjunction with human senses. The focus here is the language of perspectives and our future of communication. I will start from where we are today – our digital reality.

Have a good read.

Photo by Marvin Chandiary


For how long are we going to think outside-inside way in a business? We still observe the objects first and then discuss the strategies on how can we play around with them to generate profit. Again, we tend to look outside for outcomes. It is like we discuss business and who has a better idea at the time – wins. The same techniques we apply in our digital environments. Are we going to evolve as a human race or are we “Playing Theatre” after the theatre ends?

In this world, all digitalization shift presents us with a more efficient way to do our work as well as make us realize that what was “normal” will never be here again. For this reason, some of the jobs, which were created just for maintenance roles will no longer be essential for the marketplace. The maintenance job roles will be moved inwards – digitally – and take the facilitation roles within the company as well as independently.

Most of the companies have already managed to adapt during the pandemic by transforming themselves into a digital way of serving customers, navigating employees, or managing the companies. Saas, PaaS, and IaaS business models are filling this miss-communication gap between physical and virtual social interaction in the business field. However, the digital environment provides us just a set of tools for communication. We still need to communicate by ourselves. In other words, we need to start to communicate telepathically by following each other’s train of thought, and this time we are doing it online.

Photo by Leah Kelley


From what we can observe online, we still do not have the right level of consciousness to collaborate together. In different forums or social media, we tend to “fight for our own opinion” instead of looking for a way how we can elaborate the discussion. Our egoistic perception of self vs. others still is dominant to us. We believe that stronger arguments can win our place of power within a group of people. We still believe that “moral economy” techniques for communication can empower other people’s emotions and influence them to act as we wish them to act accordingly.

Primitively speaking, that’s right. We will win our place in the hierarchy of society, where the strongest mind person wins. However, each person with technology is gaining “the right of personal perspective” ownership. This we can notice not only in the digital field but also in our use of language. Due to the inclusiveness, diversity, equality, and other similar concepts are being adopted in our daily vocabularies. This starts the switching process of our mindset towards collaboration. So, the power of the minority is being redirected to the majority. However, to hold the power in these circumstances we need to care genuinely about others. 

Photo by Juan Pablo Serrano Arenas


You may ask, how we could genuinely care for others. You may say that it is so complex to understand each other and be good for everyone. We can’t satisfy everyone! However we do not need to satisfy everyone or give what people ask. Sometimes people have no clue what they truly want even though they assure us that they do. What we need to do is just appreciate each person’s perspective. In other words – start speaking in the language of perspectives!

Most creative industry professionals have been speaking in this language for generations. And now more than ever, we need to learn this language in order to understand people from different business sectors. People use concepts such as “entrepreneurial mindset” or “ecofriendly mindset”. What do they really mean? I believe, here lesson one starts with learning the language of perspective, which could be bio-linguistic in our mindset. In this critical era where issues and problems are hybrid, complex, and non-manageable with one process system – we are forced to think critically, but first, we need to learn the language of perspectives in order to think differently.

With digitalization and cross-cultural communication – the need for this language understanding becomes essential in order to keep the business alive further. “The digital” – is a new social interaction environment. “Cross-cultural communication” – gives us a diversity of perspective contexts for communication. By joining these two together in old fashion way (by adapting a “problem-solving” mindset) we need knowledge, skills, expertise, specific tools and data statistics, and so on. Today, all we need is just awareness! When we are speaking in the language of perspective we start intuitively feeling the room even though the room is on the digital platform.

Photo by Andi Risam Triangga


Ok. What do I mean by “the language of perspectives”? This language is the language of meanings and it is unique and individual for each person separately. It might look difficult to learn each person’s language of perspectives, but we learn this language not by learning more about others, but by learning more about ourselves first. Perception appears because of our consciousness connection by adaptation to the same energetic vibration of both/or more people’s personal state of thoughts (words/action meanings, negative/positive focus, holistic/narrow views, and so on). To understand more of the scientific side of this perspective, I invite you to read more about “Cultural Models” by N. Quinn and C. Strauss.

When we communicate with other people in this language, we do not talk about objects and discuss their processes in order to transmit what we want to say. Instead, we exchange the visualization of our ideas and use our knowledge about objects/tools to connect to other people’s perspectives. We eliminate the factual details of the conversation, smoothen the knowledge power relation and create the conjunction on the mind level with another person. Then the communication becomes synchronized by our energetic vibration, which gives us a tone to create the bond and trust in people as well as provide the respect for each person’s superiority to make their own choice. This applies to every level of human interaction. The exclusion applies to the AI machinery as they are driven mainly by mind calculations and logical algorithms of situations.

What I would like to stress here is that human communication in the digital environment has used more than ever visualization power to energetically elaborate the synchronized vibration, which AI and other machinery communication has no ability to do so (as they rely only on knowledge database and calculations). In this way, humans will have leverage against machines and be able to adapt easier to the digitalization transformation.

Photo by Sharon McCutcheon


The biggest issue for this language of perspectives is collective limiting beliefs, which we keep teaching each other from generation to generation due to our focus on the logical calculations done in our minds. In other words, people, who follow the general thinking path – called by names normal or common sense – this is where those collective beliefs are rooted and cause conflicts among our minds.

So we need to be very careful when we speak in the language of perspectives because not everyone is capable to keep the tone in the same vibration for the whole conversation. At some point, it appears that the traumatic emotions trigger the mind to control emotional wobbling within our communication. In a way, we gave ourselves to our mind control and become dual from our humanistic side, the soul.

Photo by Mark Chaves


Skills of digital facilitation of our conversations become each of our realities. We are “reading people’s minds” by using various communication tools or collective digital spaces. When we connect our expressions of thoughts in visual, written, sound and movement combined form together – our cognitive sensors may implement information much easier to our mind and “digest” the thoughts, which have synchronicity with the rest of the people, sitting on another end of the computer screen. In this way, our ability to speak in the language of perspectives gives us a feeling of “sailing the boat with all people on board”. 

All today’s digital tools and technical features of communication allow us to facilitate conversations and keep the mutual train of thoughts running smoothly. The core intermediator here is a human being with the ability to feel what he/she see, hear, touch, or perceive and then transmit it through the language of perspectives to another person.

In my view, this is what telepathic communication looks like in the digital era.

Yours, Simona Zdanavičiūtė


D’Andrade presents: why should be a positive correlation between intelligence and emotion?

Emotions provide us with the tension/tone in which information is delivered. Per se – it provides us with senses on color, sound, taste and other information processing. Perspective on reason and emotion in western culture are on opposite sides. For example, a person, who emotionally expressing his concern in the Mediterranean country demonstrates the care on the subject, while in Eastern Europe – it is related to uncontrollable character. However, emotions provide us with a background for a symbolic interpretation of the cultural values within the “complex emotional communication system”. The main goal for us as “intelligent animals” occurs – learn to observe it in for the use of information interpretation.

D’andrade questioning the relation between emotions and intelligence and stresses, that intelligent increase due to internal processes and reaction expressed in relation to learned connections, instead of act stimulated by an emotional response. In other words, people by collecting information into their “information pools’ ”, allows them to have a bigger amount of information (variation of it as well), which covers a larger part of the cultural “mosaic”. Having a better understanding, ensure better performance/acting in practice.

Functioning as an information system, feelings and emotions, are universally understood of cross-cultural emotional expressions. For example, by nod with your head, a person can be greeted silently. Unfortunately, as  D’andrade mentioned, there is a lack of researches on the social functions of emotional communication. The benefits, which provide a reading of emotions allows us to understand another person’s experiential state, which in certain circumstances might take as power tool into consideration of authority/domination.

In regards to the language, cultural connectivity can appear through metaphors, which are an abstract concept. It is used as any other product of culture mirroring the meaning and reach an inter-subjective connection with the person, who is familiar with the context.  However, by breaking down the cultural representation into “effective” and “idealization”, it provides feeling to the language (like using adjectives in the context).

In the end, all comes down to the cultural representation and evaluation of information experiencing by the “hard disc” of our mind. It is important to understand culture through cognitive perspective in order to select the right source (or focusing point) in order to understand a bigger picture and act upon it. In order to understand the performance of the subject – first, there is a need to analyze task materials structurally, since culture is collective, descriptive and rational.

Daniel Kahneman: “Thinking, Fast and Slow”

Daniel Kahneman in his presentation on his book “Thinking, Fast and Slow”, introduced us with two systems in our brain, which are responsible for decision-making. System 1 is in the fast mode of quick reaction, unconscious way of thinking and represent an “experiencing self”. While System 2 is in the slow mode of paying attention, controlled way of thinking and represent a “remembering self”. As an example of System 1, it could be our prompt decisions, like which window to open, what side dish to choose. Application of this System, prevent us from overthinking and allows us to choose one out of many instantly. System 2 help us with more difficult decisions, like choosing the right career path, buying an expensive purchase (house, car), where a decision needs to be considered with comparison to knowledge. So this system allows us to check if our gut feeling is correct, by collecting more information, analyzing it and making a list of pros and cons. Thus, both systems operate to minimize effort and maximize performance and are results of human evolution.

Weaknesses of System 1 and 2

However, there are some weaknesses of those Systems, which need to be taken into account. The problem of System 1 is that systematic errors are made in specific situations and it cannot be turned off, as it depends mostly on our emotions. At the same time System 2 is poor at recognizing its own bias thinking, but it can be turned off with effort. Metaphorically, System 1 is the heart, where are person’s feelings, emotions, micro reactions. While System 2 stands for the head, where are person’s attention to detail, analytical thinking, and information database. Considering the weaknesses, depending on the context of situation might knock out a person’s System 1 and if the System 2 is not trained or not even capable to deal with System 1 problem. Outcomes might be sad. For example, a person was late for the train, with which he needed to go for an important meeting. In this case, System 1 is in shock / panic and “asking” for a help of System 2. If this situation is not experienced and overcome previously (learned) – a person is forced to take another prompt decision form suggestions by system 1. However, if the System 2 is familiar with existing context of situation – a person will find rational solution, how to be at the meeting on time. Thus, Kahneman points out that it is very hard to get control of System 1 and if there is a will to do so – we need to educate our system 2, so that system 1 would control the prompt reactions more wisely.

Focusing illusion

“Nothing in life is quite as important as you think it is, while you thinking about it” Daniel Kahneman put his thoughts about operations of two systems in the sentence, worth a fortune cookie. He stresses, that the main problem of our decision-making is focusing on illusion. This happens due to the “mechanism of substitution” when System 1 tends to use the first and easiest judgment on a situation or person. This judgment is like a “halo effect”, when one trait of a person or thing is used to make an overall judgment of that person or a thing. For example we are tend to listen to those, who are high with self-confident, but don’t trust people, who have difficulties in expressing their thought. Here, come the illusion: how do we know that what we know is true?

MOVIE: Focus (2015)

As a study case I will give an episode from con artists’ life, presented in the movie “Focus” (2015), staring with Will Smith. Will, as the head of con artists’ group was planning for the last big con with a Chinese billionaire, who loved gambling. In order to accomplish this con, Will took with him a con artist group member, a girl, who didn’t know about this planned con for the billionaire. The thrill was, when gambling started at football match in VIP lounges, where the rich targeted person was sitting. First what Will did, was draw attention of the rich man by starting a gambling competition with the girl, he was with. When he got his attention and the rich man got into the game – Will had started to rise the amount of the bet. The focus illusion, which Will was tend to create was not rational betting and 1 to 10000 ratio to win. By this created environment Will activated system 1 with the strong believe in control of the situation by the rich person. When the last bet worth 2 million dollars was made, girl freaked out, because she was asked to guess with football player with the number on his back, which the rich person picked.  Although for her it was real and the risk was high, when she saw the football player number 55, she realized that it was one member of their con artists group and she knew that the pick was number 55. Will won the bet.

The story behind how this is possible?

It is all about how system 1, which was trained to choose easily the number 55 and do not mobilize the system 2. This rich gambler was trained to focus on one number by feeding information or programming his brain on number 55. The con artist group was always near to him, showing in every possible symbols the number 55 and the player’s face, so that when the moment will come, information, which will be programmed into his subconsciousness mind will accrue as similar or right to choose and the judgment will be made by system 1 with easy and quick decision with a feeling that the decision was done right.

As Daniel Kahneman highlights, we can create an environment for a person, which will keep reminding him/her of things and that will control his/her behavior. Since the memory is terrible in remembering the list, but good in mental route through space – created environment become as a substitute for mental space, where the memories has it’s places. Thus, all the space was filled with the same memory (number 55) in different shapes and putted in different place throughout the mental rich person space. In this case, the decision was clear – the number 55.