The Psychology Behind People-Pleasing | #Biz_Culture

With Szabina Somogyi | Positive Psychology Coach, Business Owner

“From my perspective, concepts – Leadership, Mission, and Culture – are connected in a way that the mission should be defined by the leaders and infiltrated into the culture of the company. In addition, the leaders should be open to feedback from the employees and accept recommendations to shape the culture and the mission, giving space for co-creation and open communication.”


Everything is connected by the set meanings among all of these people within an organisation. Since everything has ties to the net of different people, some of us become the people-pleasers, along the way. A people pleaser is typically someone everyone considers helpful and kind. Those people are more than willing to step in when there is a need for help for anybody. Sometimes without knowing it, we end up in the social power games by placing ourselves on a pedestal or below others.

This is a part of our society’s game, called socialization. Here we have different social roles, professions, and assumed responsibilities of them. Unfortunately, due to the urban society style of “fast living”, we become socked in our social avatars and tend to forget self-care. Pushed emotions down, at some point, burst and we end up with a ruined reputation, connections, or self-image. An event of detachment from the environment feels like we got out of a social game. We can start to feel isolated, alone, and depressed.

These circumstances are valid, especially in a very competitive environment, such as business. Strange, but sometimes people believe that they are AI robots and work as machines only with their minds by compressing their emotions deep inside. There is a very common expression: “This is just business, nothing personal”. In this case, suppressed emotions have become very dangerous not only for an employee but for the whole company. As I mentioned before – everything is connected and we all react to our environment’s movements. So, just imagine, that this employee with compressed emotions inside is the head of the business. What how the leadership of this person will look like then? Just wondering…

In the meantime, let’s review with our podcast guest the core concepts within a business, which can become “personal in business”.

Photo by Cottonbro


Along with our guest Szabina, we invite you to explore the meaning of concepts such as Leadership, mission, and culture in order to view the core of a business organization from another angle this time. So, jump into her train of thought and read further:

“I believe rethinking the word leadership is very important because in the past there was an expectation that Leaders needed to represent perfection, and flawlessness at all times. I believe this is detrimental because where mistakes need to be feared, creativity and innovation suffer.

People who are lost are drawn to the illusion of perfection, but the truth is that it is not relatable, nor real. Authoritarian style without humanity and emotional intelligence do not create a real connection or strong fundament. Fear can be of course a motivator, but what is lacking is genuine emotional loyalty.  I have noticed a while ago as an employee, that surely I can get things done because I fear the employer but if I like, respect, and trust the employer, I will happily go the extra mile and be more willing to stay.

The Mission of a certain organisation or company is not necessarily expressed explicitly but when it is, it gives a beautiful direction and guideline to all the parties. Usually, most people need more motivation than money, a feeling of purpose can be really uplifting. I believe that in the past profit was the central motivation. While it is still central today, I see a shift in most organisations where the Mission is more inclusive of environmental considerations, wellbeing, purpose, and sustainability too (ideally).

Referring to culture, I believe that the Mission cascades down and affects the culture of a company too. I define company culture as a set of written or unwritten rules, norms, customs, beliefs, and behaviours that is unique to the company, and whoever joins is affected by it. Why do I think this should be rethought? In the past decades, I believe the company cultures were very hierarchy based and did not give much space for individual self-expression nor well-being, or mental health awareness. I believe these concepts are becoming more and more influential and part of the culture of organisations that I personally celebrate. In addition, the respect for work-life balance is also something that should be examined as part of the business culture.”

Photo by Analogicus


  • VALUES ASSESSMENT – identifying and evaluating what is important for the client to know their Why. 
  • NON-JUDGEMENTAL ENVIRONMENT -a safe space provided at the coaching sessions where the client can feel at ease and explore their own internal and external world without the fear of criticism. 
  • AUTHENTICITY – the freedom to allow and express thoughts, feelings, and behaviours honestly in congruence with one’s inner world. 

Photo from Szabina’s personal album


„Psychology has been part of my life from an early age in several ways. Exploring human behaviour, discovering the reasons behind different ways of being, acting, thinking, and feeling are my passion.” These words belong to the guest of our next episode at #Biz_Culture PODCAST – Szabina Somogyi.

The Positive Psychology Coach and the Business Owner Szabina Somogyi from Conscious Power Coaching, believe in a holistic view where our mind and body work as an interactive system aiming for a healthy balance. As a recovered “people-pleaser”, today she is working closely with people facing the same behaviour patterns and helping them to empower themselves and flourish in all aspects of their lives.

Having a background in Hungarian culture and socialization experience within British culture, – Szabina has definitely a multidimensional approach toward communication and self-presentation in a business.

Do you follow cynical stereotypes about positive psychology? Well… we assure you – our guest will twist your brain to another side!

Click the link below to listen by yourself:

#13 PODCAST #Biz_Culture | The psychology behind people-pleasing by Szabina Somogyi #Biz_Culture

This time you will hear the perspective of a Positive Psychology Coach and Business Owner from Along with the podcast's producer, our guest Szabina Somogyi will explore the deeper meaning of how people create value for themselves. Also, during a very organic conversation, we will demolish the cynical stereotypes about Positive Psychology. Just tune in to listen more about it in-depth 🙂 And for those, who would like to be the next guest at #Biz_Culture Podcast, just reach out to us via email: Keywords of today’s episode: #Value #Business #People-Pleasing Stay in touch with the #Biz_Culture perspective here: Facebook: Instagram: LinkedIn: You also can support us at:
  1. #13 PODCAST #Biz_Culture | The psychology behind people-pleasing by Szabina Somogyi
  2. #12 PODCAST #Biz_Culture | Playfulness in the Seriousness by Simona Zdanavičiūtė
  3. #11 PODCAST #Biz_Culture | Business people way of controlling force majeure by Alessandro Carbone
  4. #10 PODCAST #Biz_Culture | The power of a deliberate intention in business by David M. Somerfleck
  5. #9 PODCAST #Biz_Culture | Psychological safety at work by Anne Sophie Gjems

The Language of Perspectives

Cover Photo by Marvin Chandiary

The “Talk Science” section now officially has been open for your eyes and minds to read about how perspectives of science, business, and the touch of human senses can help us to create a better reality to live.

With this article, I invite you to explore how a researcher’s mind paves the path with ideas that have emerged out of collected information from different scientific articles, observations of people’s behavior in the field, and the deep conjunction with human senses. The focus here is the language of perspectives and our future of communication. I will start from where we are today – our digital reality.

Have a good read.

Photo by Marvin Chandiary


For how long are we going to think outside-inside way in a business? We still observe the objects first and then discuss the strategies on how can we play around with them to generate profit. Again, we tend to look outside for outcomes. It is like we discuss business and who has a better idea at the time – wins. The same techniques we apply in our digital environments. Are we going to evolve as a human race or are we “Playing Theatre” after the theatre ends?

In this world, all digitalization shift presents us with a more efficient way to do our work as well as make us realize that what was “normal” will never be here again. For this reason, some of the jobs, which were created just for maintenance roles will no longer be essential for the marketplace. The maintenance job roles will be moved inwards – digitally – and take the facilitation roles within the company as well as independently.

Most of the companies have already managed to adapt during the pandemic by transforming themselves into a digital way of serving customers, navigating employees, or managing the companies. Saas, PaaS, and IaaS business models are filling this miss-communication gap between physical and virtual social interaction in the business field. However, the digital environment provides us just a set of tools for communication. We still need to communicate by ourselves. In other words, we need to start to communicate telepathically by following each other’s train of thought, and this time we are doing it online.

Photo by Leah Kelley


From what we can observe online, we still do not have the right level of consciousness to collaborate together. In different forums or social media, we tend to “fight for our own opinion” instead of looking for a way how we can elaborate the discussion. Our egoistic perception of self vs. others still is dominant to us. We believe that stronger arguments can win our place of power within a group of people. We still believe that “moral economy” techniques for communication can empower other people’s emotions and influence them to act as we wish them to act accordingly.

Primitively speaking, that’s right. We will win our place in the hierarchy of society, where the strongest mind person wins. However, each person with technology is gaining “the right of personal perspective” ownership. This we can notice not only in the digital field but also in our use of language. Due to the inclusiveness, diversity, equality, and other similar concepts are being adopted in our daily vocabularies. This starts the switching process of our mindset towards collaboration. So, the power of the minority is being redirected to the majority. However, to hold the power in these circumstances we need to care genuinely about others. 

Photo by Juan Pablo Serrano Arenas


You may ask, how we could genuinely care for others. You may say that it is so complex to understand each other and be good for everyone. We can’t satisfy everyone! However we do not need to satisfy everyone or give what people ask. Sometimes people have no clue what they truly want even though they assure us that they do. What we need to do is just appreciate each person’s perspective. In other words – start speaking in the language of perspectives!

Most creative industry professionals have been speaking in this language for generations. And now more than ever, we need to learn this language in order to understand people from different business sectors. People use concepts such as “entrepreneurial mindset” or “ecofriendly mindset”. What do they really mean? I believe, here lesson one starts with learning the language of perspective, which could be bio-linguistic in our mindset. In this critical era where issues and problems are hybrid, complex, and non-manageable with one process system – we are forced to think critically, but first, we need to learn the language of perspectives in order to think differently.

With digitalization and cross-cultural communication – the need for this language understanding becomes essential in order to keep the business alive further. “The digital” – is a new social interaction environment. “Cross-cultural communication” – gives us a diversity of perspective contexts for communication. By joining these two together in old fashion way (by adapting a “problem-solving” mindset) we need knowledge, skills, expertise, specific tools and data statistics, and so on. Today, all we need is just awareness! When we are speaking in the language of perspective we start intuitively feeling the room even though the room is on the digital platform.

Photo by Andi Risam Triangga


Ok. What do I mean by “the language of perspectives”? This language is the language of meanings and it is unique and individual for each person separately. It might look difficult to learn each person’s language of perspectives, but we learn this language not by learning more about others, but by learning more about ourselves first. Perception appears because of our consciousness connection by adaptation to the same energetic vibration of both/or more people’s personal state of thoughts (words/action meanings, negative/positive focus, holistic/narrow views, and so on). To understand more of the scientific side of this perspective, I invite you to read more about “Cultural Models” by N. Quinn and C. Strauss.

When we communicate with other people in this language, we do not talk about objects and discuss their processes in order to transmit what we want to say. Instead, we exchange the visualization of our ideas and use our knowledge about objects/tools to connect to other people’s perspectives. We eliminate the factual details of the conversation, smoothen the knowledge power relation and create the conjunction on the mind level with another person. Then the communication becomes synchronized by our energetic vibration, which gives us a tone to create the bond and trust in people as well as provide the respect for each person’s superiority to make their own choice. This applies to every level of human interaction. The exclusion applies to the AI machinery as they are driven mainly by mind calculations and logical algorithms of situations.

What I would like to stress here is that human communication in the digital environment has used more than ever visualization power to energetically elaborate the synchronized vibration, which AI and other machinery communication has no ability to do so (as they rely only on knowledge database and calculations). In this way, humans will have leverage against machines and be able to adapt easier to the digitalization transformation.

Photo by Sharon McCutcheon


The biggest issue for this language of perspectives is collective limiting beliefs, which we keep teaching each other from generation to generation due to our focus on the logical calculations done in our minds. In other words, people, who follow the general thinking path – called by names normal or common sense – this is where those collective beliefs are rooted and cause conflicts among our minds.

So we need to be very careful when we speak in the language of perspectives because not everyone is capable to keep the tone in the same vibration for the whole conversation. At some point, it appears that the traumatic emotions trigger the mind to control emotional wobbling within our communication. In a way, we gave ourselves to our mind control and become dual from our humanistic side, the soul.

Photo by Mark Chaves


Skills of digital facilitation of our conversations become each of our realities. We are “reading people’s minds” by using various communication tools or collective digital spaces. When we connect our expressions of thoughts in visual, written, sound and movement combined form together – our cognitive sensors may implement information much easier to our mind and “digest” the thoughts, which have synchronicity with the rest of the people, sitting on another end of the computer screen. In this way, our ability to speak in the language of perspectives gives us a feeling of “sailing the boat with all people on board”. 

All today’s digital tools and technical features of communication allow us to facilitate conversations and keep the mutual train of thoughts running smoothly. The core intermediator here is a human being with the ability to feel what he/she see, hear, touch, or perceive and then transmit it through the language of perspectives to another person.

In my view, this is what telepathic communication looks like in the digital era.

Yours, Simona Zdanavičiūtė

Playfulness in the Seriousness | PODCAST #Biz_Culture

With Simona Zdanavičiūtė | Producer of the #Biz_Culture

It is a very strange feeling when you are writing articles, especially when it is time to write one about yourself. I keep thinking, should I do it in the third person or should I write it in the style where I can have a discussion with an imaginative person in front of me? Have you ever felt like this in your life? It is like you would watch the play in the theatre and realize you are in two places at once – in the play and in the audience.


Yes. This time, I will present a personal perspective, which I apply during conversations with people. I call it, “Playfulness in the Seriousness”! It’s a specific authenticity to drag people out of their structural thinking into the adventure of ideas just by talking.

I have loved discussions all my life the same way as I have loved theatre/movies. Actually, I love any other art form, which plays with our human senses and mind. In a business context, this is how the sales are being made, right? However, this article is not about the numbers or “the right how-to techniques”. This time is about true communication when we allow ourselves to lose the old cold perspective on “how the business is done” and just value the connectivity among us.

Well… we are actually being taught this value right now in a hushed way by the global events. I would like to see a deeper, rooted meaning in all this. Thus, if you are ready, let’s dive into something that we do not talk about much, but we all sense among us – synchronicity and culture – our collective beliefs.


Photo by Tope A. Asokere


  • Do you know how any culture is being made? – By our collectively agreed behavior.
  • How behavior is then formed? – By our repetitive actions and words aligned with others.
  • How values of a culture are being passed on to the next generation? – By social interaction supported with collective beliefs.

Here, please don’t mind the context. Business or relatives – we all are tight to make relationships with people. They just appear to be from different topics in our conversation with specific rules for our way to think. However, in business we usually catch ourselves being very into the “conversation topic”. Sometimes we are so serious about it that we get into wars of interest and waste tons of our and other people’s resources in order just to prove our point.

The whole world is like a big drama theatre, where the most of acting do our masks of surface personality and intellectually trained brain. In order to make it more fun, we even created AI an extension of our brain. How we are going to play this social big drama theatre when the scenario is written by AI in real life? Well, we have already started with for example Sunspring – a short movie, created by AI technology. Am I making you feel scared? If yes, your mind became very creative right now!

The problem here – is keywords, stored in our minds with collectively created meanings attached to them. In other words, it is our belief systems, which we are enacting through social interactions with others. As we are living in the digitalization era, most of our belief systems are being codded by us by using phones, laptops, tablets, and other technology.  Today, computer programs (as AI especially), have a large database of our used language tagged to the keywords. For example, SEO is very important for businesses to be visible on the internet and enact social interaction there. However, not many are interested to understand how the meanings of our typed words on the search page are formed. People’s mind is lazy, so it tends to learn only structures (rules, patterns). Then the mind applies them as strategies to use information with the Hunger Games’ mood in order to win the best guess in the pool of concepts in the search engines. The same structural thinking we apply to any organization of people, especially in the business world.

We probably are not always conscious to acknowledge what words we use in our communication and what meanings they have to us and other people. Just a bit after, we start to see various international social movements for cultural diversity, femininity, equality, and other keywords. Only this time we reframe their collective meanings by making social wars. Well, just like this we are being again dragged into the big drama theatre by our minds and egos, covered under the “moral values” to look for justice. It is really hard to stay conscious in this world, for sure.


Photo by Benjamin Suter


When do you do an actual business? How do you build trustful relationships? What values do you follow, which are rooted in your heart? Does your intention for conversation just another act of yours in the big picture of your personal drama theatre called “doing business”?

The core glue of any culture – is a collective meaning-making sense, felt in each of our hearts. Unfortunately, in a business meaning, this feeling is a very cold exchange of values among people, which is equivalent to a money exchange process. However, not everything has money value in building relationships. Especially if you want to build trustful relationships for your business. In this case, meanings are important. For example, the concept of “organisational culture” itself has a hidden business value meaning of “making the human interaction systems work more effectively”. Sounds horrible, I know. I feel that every time by reading the organisational culture professionals’ presentations or observing people participating in “team-building activities” with a constant check-up on the behavioral standards applied to that particular company.

After all, we together are creating those meanings by supporting particular people’s behavior or thinking patterns; by supporting particular organizational structures or power relations; by everyday believing in what we do and how we do the business. Everything starts from the thought form. Just our collective action and reaction make it clear, that that is the meaning, which applies to all. In this context, marketing works as a particular meaning creator, which stresses values that are strong in the belief systems of the targeted audience. Most of the time, it is people’s rooted beliefs aligned with the new perspective presented by the brand in order to ensure the sale of the product/service. Well, I always ask myself, do I really need this product/service or do they just have caught me with beliefs, which I do not even agree with.

There are different ways to exchange a meaning between people or businesses, and it works as a meaning-making process, which forms our belief systems. Later, it becomes “programmed language in our mind”, expressed throughout our used language in different social contexts. So, values actually are a reflection of our used language with people live and online. By keeping this in mind, before we uploaded our meanings on the internet and train machine learning algorithms, – why don’t we practice it in our real-world first with human beings?

Thus, this is my version of “an introduction to the artwork of AI and our future in data clouds”. If you already have felt my perspective on how I view communication among people – playfulness should be rising in you right this minute. However, if you lack more context in order to drag your mind out of the box thinking – the podcast talk is already on air. Get into it on SoundCloud, Spotify, Apple Podcasts, and other platforms.


Photo from Simona’s personal album.


  • HAPPINESS – love by which we are all connected in this world.
  • PERSPECTIVE – a state of being, when intuition is aligned with a mind. Also, it can be expressed by words combination forming a meaning.
  • PERSON – is a reflection of you and at the same time a window to a horizon.
  • DISCUSSION – is the road made out of words’ meanings. Here the core goal is to meet at the crossroad of ideas with mindful people and make an exchange of meanings.
  • CULTURE – is a feeling we feel collectively in our hearts as being one.


Photo from Simona’s personal album.


When people ask me “so, tell me something about yourself”, usually I lack the context. We all are validated for this question according to how we create our relationships with our surroundings and ourselves. This is always in a process of constant change. So, as you can see – I am a person, who is constantly in the transition process and love the adventure feeling of it.

I do not believe that our experience or quality of work defines us in professional life. However, I do believe, that the skills, which we mastered during our experience, for sure, helped us to crave better meanings for our work. I have visited various work perspectives during my work career and I am still eager to do some “traveling” more. Well, probably that’s why I became a researcher and a producer with the perspective of an anthropologist.

More official presentation of me in a business language is available on LinkedIn here. Still, the meaning of who I am – can only be felt during the real conversation, which I value the most at this present moment.

Follow us:

#13 PODCAST #Biz_Culture | The psychology behind people-pleasing by Szabina Somogyi #Biz_Culture

This time you will hear the perspective of a Positive Psychology Coach and Business Owner from Along with the podcast's producer, our guest Szabina Somogyi will explore the deeper meaning of how people create value for themselves. Also, during a very organic conversation, we will demolish the cynical stereotypes about Positive Psychology. Just tune in to listen more about it in-depth 🙂 And for those, who would like to be the next guest at #Biz_Culture Podcast, just reach out to us via email: Keywords of today’s episode: #Value #Business #People-Pleasing Stay in touch with the #Biz_Culture perspective here: Facebook: Instagram: LinkedIn: You also can support us at:
  1. #13 PODCAST #Biz_Culture | The psychology behind people-pleasing by Szabina Somogyi
  2. #12 PODCAST #Biz_Culture | Playfulness in the Seriousness by Simona Zdanavičiūtė
  3. #11 PODCAST #Biz_Culture | Business people way of controlling force majeure by Alessandro Carbone
  4. #10 PODCAST #Biz_Culture | The power of a deliberate intention in business by David M. Somerfleck
  5. #9 PODCAST #Biz_Culture | Psychological safety at work by Anne Sophie Gjems

Business plays God: SMEs way of controlling force majeure |PODCAST #Biz_Culture

with Alessandro Carbone | Senior EU Projects Manager, Trainer, Counsellor

“I believe that the financial crisis of these years and the pandemic have reshuffled the way we need to view the concept of crisis as applied to businesses. External and global events are affecting the micro dimension of businesses and give them a very small chance to react. If crises in the past were more manageable (perhaps because also much connected to internal issues or to local market matters) now the concept has become global leaving small power of control for SMEs. The crisis is demanding SMEs to work very much on the prevention of critical events and still in close connection with the larger system.  Thus, global and local need to interface themselves strongly and work for hand in hand for prevention and solution finding actions. “Glocal” – is the new way to analyze and read the word crisis.”

This is how we enter into the perspective of Alessandro Carbone. Our new guest speaker approach invited us to question the concept of CRISIS with a new view angle. What meaning does it have to us and businesses globally as well as locally?

Photo by KoolShooters from Pexels


The competitive advantage-based perspective of businesses has gotten old! Where we are going now? And how are we going to compete in the marketplace today? Since resources are going low, local crises have become global and people getting tired of fake “role-playing” games at work as well in society.

With this speed of life changes we are facing every day along with technology advancement, globalization, and individual/collective crisis – small and medium enterprises are forced to be a part of an international network with more effective work manners. On another side, we have resources distribution questions in all senses as ecological, financial, intellectual, moral, etc. When we “glue” both, global and local as well as big corporations and SME’s, together into one world – the “competitive advantage” notion starts to lose its sense in this context.

In this new era of our globalized world, we have no space to compete anymore! Now it is time to unite, network, collaborate, and look at how every part of business activity can be sustainable. Not only for the ecological, financial matters of a business but also for the survival of humanity with a spiritual essence view. Humans are not only an energy resource of the economy. We are much more than that, for sure.

Photo by Johannes Plenio from Pexels


With our loss of control over external factors, our focus needs to concentrate more on what value can the diversity of businesses bring as well as on the true potential of each individual alone.

We start to see how the external environment can become more self-organized and innovative with risk management. To be different – today can help us to bring innovations for business markets, public governance, and society. However, are we ready to be flexible with our eagerness to control everything in order to become authentic?   

“Flexibility comes as a consequence [relating to the above-mentioned perspective] but also if we look at the market (local market) the needs of the clients and the chances of the market rules demand a fast and flexible adaptation of what businesses offer, the demand for ongoing innovation research and the adaptation of the existing matters towards newness demand to overcome rigidities, certainties, stabilities of businesses. Now more than ever.” – elaborates Alessandro Carbone.

An illustration of the business operational corners of “the market box” can construct our limiting mindset and conservative decision-making viewpoint. Here, Alessandro adds: “Despite modernity and innovation (which can be covered by tools and applications) the need for the creation of a good working environment, positive and open communication/relationships demand for liability along with the care for empathy is of paramount importance.” So…? What thoughts have reached your head by now?

We believe that this is the time to step into the unknown, as a year ago, Kristina Dryza was talking about “the being in the same ship” in-depth with us at the #Biz_Culture PODCAST. This is the time, when the human senses are needed not only to create fabulous products for the market but also to use it in business communication as primitive tribes used before the conceptual language was discovered. 

In the perspective of multi-dynamical, hybrid, complex, and non-manageable business environments, today, people at work are being asked to be JUST regular people rather than their titles or gained expertise in the business environment. We are asked to feel more in a very logic-based context economy. As the #Biz_Culture PODCAST guest says: “In my view, today’s businesses focus more on the demands put on the staff rather than on the care for the environment. And this might affect the quality of delivery, turnovers, etc.”

Authenticity is the flexibility of being a true human being with all the true senses you have as one unique individual. Not collectively, but individually.  

Photo from Alessandro’s personal album.


Accuracy: the service I am to deliver is going to be accurate, caring for details, precise, well thought, responding not just to the need of the client but also to the need of the market.

Market fit: sometimes clients need to be helped to understand the market, the latest developments. It is not taken for granted by me that the client knows this perfectly. Thus my services to the client refer not just to delivering what he/she asks, but also to tailoring this demand to what the latest in the market is provided.

Client relationship: the client needs to be aware that someone is taking care, on an ongoing basis, of its demands and is working on them. The relationship between my business and the client needs to comfort the latter even during times in which the services are not ready yet, not finalized.

Photo from Alessandro’s personal album.


This time we will meet an intercultural person, who has been working on collaboration projects across Europe. Our #Biz_Culture PODCAST guest, Alessandro Carbone is a Senior EU Projects Manager, Trainer, and Counsellor. He was born in Germany, lives in Greece, owns a business in Cyprus, and still has Italian blood in his venous. He is a multi-perspective person, who shares every day his view with half of the world to make business more flexible for the upcoming changes.

Having 25 years of international business cooperation experience, Alessandro will reveal to us the background communication culture of SMEs and training industry aspects. As various crises take over our business environments and lives, the conversation with the inside person allows us to overview how businesses do think and make decisions in order to employ flexibility and stay authentic.

Recently, his team of T-Hap organization released training services for future EU project coordinators, which helps not only to learn the essential skills and knowledge but also created a network of people, who care about what value they bring to the organizational table of business projects. How, who, and why people collaborate in order to adapt to economic changes – you will hear in our next podcast episode with Alessandro Carbone.

Listen #Biz_Culture at:

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The power of a deliberate intention in business | PODCAST #Biz_Culture

with David M. Somerfleck | Digital Marketing Specialist (USA)

“From a marketing perspective, I think there are 5 key components used in business today, which are important to overview in-depth. They would be intent, proper building out of long-term and short-term goals, the concept of repurposing, perspective of communication, and making sure a comprehensive marketing as well as its execution. The digital marketing plan comes with robust SWOT analysis, SMART goals, ideal consumer/avatar analysis as well as Unique Selling Proposition (USP). By breaking these components down into incremental steps in respective order, they become more manageable and easier to create the path of marketing strategy to build relationships with clientele.”

– says David M. Somerfleck.

Looking at this first look, David did not say anything new. Right? This information is familiar to all business owners, and some of them now will roll their eyes and say – “it’s common sense, friend”.

Yes, it is and it is not. Common sense becomes collectively common when the meaning of these concepts is understood by all from the same angle. So, if you have people around you, who have the same values as you – they will probably agree with you. However, the #Biz_Culture PODCAST’s goal is to question all the meanings we usually take for granted and dig deeper into a new perspective for our mutual understanding. Here, a presented concern by a digital marketer, David M. Somerfleck, gives us a great opportunity to explore algorithms of our coded language in a business marketing context.

Photo by Pexels


Digital marketing has become Nr.1 priority for every business due to prompt life digitalization, especially for businesses during these past few years. A quick jump into the digital world with the same behavior trend of consumerism threw digital marketers into a hurricane of Black Friday sales day on repeat. Genuine care for your customers has become the care for digital marketer expertise to adapt fast to the constantly changing numbers on your metadata sheets.

Now, when the mindset of people has been stabilized with a mix of meditation, yoga, therapy, or fitness classes during lockdowns, we invite you to join us for a meaningful conversation about the other side of digital marketing.

Here, digital marketing specialists can be seen as gatekeepers of meaningful information. They ensure that the flow of targeted information will be systemized through online channels and reaches the right customers. For sure, as good salespeople, they love what they do and they bring this vibration along in every account they work with.

The #Biz_Culture guest says: “I’d probably say I see myself more as an Anthropologist type because I’ve worked for business owners, have been a business owner, consulted hundreds of business owners. My job is to help business owners ready and committed to scaling for accelerated growth.”

Growth is a persistent process of many understanding something new about old. In this sense, we do not have collective common sense until our mindset will go #fromEGOtoECO perspective in a wider sense of its meaning.

Photo by Frans Van Heerden from Pexels


Rapidly increased interest in neuroscience and quantum physics builds our solid knowledge about people as pure energy. Meanwhile, we detach thoughts as separate mind processes from ourselves. Whether it is new or not for you, this idea has been widely applied by spiritual people for ages. Today, this perspective is becoming the norm in the business world as well.

Collective consciousness does exist, but the only way to connect to it is through the genuine intention well for all living beings. Once the person chose to follow his/her egoistic dualism, life is in a misbalance. We talk about work-life balance, but where is the collective meaning of it?

For example, from a similar perspective, we can view the crises of our climate change. People for a long time used nature only to consume but did not put much effort to minimize the damage they caused. This misbalance of nature and people’s process of resources exchange today is marked as a danger for the earth’s survival. Reflects of people’s perspectives are clearly visible in the “Don’t look up” movie.

Thus, conscious intention to look for sustainable exchange of resources can create a sense of genuine care for your customers as well. In the digital world, these resources are data, information, and knowledge. Better we learn how to distribute them through the communication channels’ circle, more return we can expect in terms of new clients, strong partnerships, and business growth.

Photo by Startup Stock Photos from Pexels


In my experience, I had a non-profit organization client. The management was hobbling business ventures before they can begin to gain traction from the college president. Meanwhile, the company’s online marketing had been delegated to a part-time volunteer with no prior experience. The result – a non-profit organization that doesn’t have SEO or is inadequate but is frustrated by the lack of growth or fundraising.

So many clients and potential clients and business owners I speak with are not clear about:

  • what they say they want to manifest
  • what they’re actually doing on a daily basis
  • how they’re going about

In this context, I strongly stand for deliberate, intentional, and a goal as my three keywords, which I personally use often in my business communication. Here, meanings they do have for me:

Deliberate – means that the person has thought through their long-term goal and devised short-term goals. They need to be reached in order to build steps toward the long-term goal with specific strategies in motion. At some point, it makes sense to invest in your business in order for it to grow consequently. This is being deliberate.

Intentional – the meaning of what you do and the doing of what you mean. While being deliberate is certainly a part of this, the intention is larger in the sense that it encompasses aspects of your life (to me). So, you can empower yourself to be deliberate thought out by being fully intentional and engaged.

From the perspective of a digital marketer, it would be – familiarizing yourself with the information you need to grow as a business owner. It doesn’t mean having to learn everything possible but at least taking the process seriously enough to be methodical and analytical yourself. 

A goal – is a potentially very broad idea of where you’d like to be one day (in some particular way). Without specific visualized long-term, subsequent short-term goals and strategies acting as bridges to those more specific goals – it’s blue sky fantasizing.

Photo from Pexels with personal David’s features of the picture


Although coding 0101 is not a fun part of business, it has the core bridge for our communication in the digital space – the internet. In order to understand communication perspectives in this context of a business, we have invited a digital marketing specialist, David M. Somerfleck for a conversation. 

This time at the PODCAST #Biz_Culture we will have a person, who is “the gatekeeper of meaningful information”. His eyes and mind are always on the meaning of concepts, which we transit through our different communication channels. The deep thinker and sharp strategist, David will reveal how the power of our deliberate intentions does work in the business.

For the past 20 years, David has been like the avatar of the digital marketing world! He has been a web developer, SEO consultant, copywriter, editor, designer, eCommerce developer, project manager, and business/NGO mentor. This journey’s experience he put in the personalized way of his clients’ onboarding process. Even released his book, called “The Road to Digital Marketing Profits”, which helps to synchronize new clients’ perspectives towards the common ground of their further collaboration process.

By navigating through different perspectives in business, David definitely will be an insightful guest for our conversation about the meanings of concepts in today’s digital world. For sure, diversity of perspectives you will hear in our next #Biz_Culture episode!

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Psychological safety at work | PODCAST #Biz_Culture

With Anne Sophie Gjems

Along with changes in our social norms, comes the changes in the Human Resources department, which is being affected not only by cultural differences but also accelerated by the pandemic and remote working conditions. Not understanding your employees or colleagues today might cause catastrophic losses, of which examples are visible not only in business, politics, or other public matters but also in our personal relationships with people we love.

Still, every social context forms a particular set of rules on how each person is framed by society to express themselves. In conversations and different types of communities, people usually are segmented into introverts and extraverts as well as alpha and omega personalities. Mixing with the native cultural background and the social context in which the conversation is taken – we start to label the people. This usually gives a push for stereotype development, taboo topics and even can cause social anxiety.

If you “google it” you will find many different articles about this “new” concept called “psychological safety at work”. We got interested to know, why we need to create concepts such as “psychological safety” in order to understand that the core value in humanity is the relationships among us. In other words, how to transform our discussions into something valuable for the long run in business, public and personal life?

…but first, let’s explore our guest, Anne Sophie Gjems’ perspective and her meanings of concepts such as:

Photo from Pixabay


Culture is a key, and the people are the culture, the gold lays within the employees. I strongly believe that you can have as many strategy documents, KPI`s and SOP`s as you wish, if you do not have the people with you, employees that thrive, yes best case, love their work (or at least the people they work with), you have lost a great deal of the potential in your business.

According to PwC recent global survey of 3,200 workers in more than 40 countries; strong cultures drive better business outcomes. Bhushan Sethi Joint Global Leader for People and Organisation at PwC says: “Organizations with a view of culture as a distinction and source of competitive advantage, maintain a sense of community better, respond to customer needs better, innovate with a higher degree of success and deliver better business results.”

Photo by Andrea Piacquadio from Pexels


Google studied 180 teams and interviewed hundreds of employees to find what characterizes the best performing teams in their study Aristotle. They found that psychological safety is the key element to secure a team to perform. Psychological safety as a key concept in business is no longer something anyone can overlook. So:

  • How do we create this safety in a group?
  • How do we create a culture where it is legitimate to ask questions, turn things upside down, question status quo?

I dare to suggest that the most important we as humans have, is our connections. That is what in so many ways defines us as humans, at home, and at work. To feel secure, safe in an environment it all comes down to connections, the basics of being human.

Photo by Karolina Grabowska from Pexels


As a company, we work as “relational architects”. We build and develop structures in organizations where people thrive and perform together. We help organizations build strong, robust, and crucial connections to release this collective potential. We claim that trusting connections create psychological safety in a group, and through psychological safety comes high performance.

For a connection-driven culture to take root in an organization one needs to work strategically, regularly, and over time. We use our tailored tool, FuelBox, to make this happen. Today it is used by a great number of private-public companies in Norway and internationally.

Photo from FuelBox personal Anne Sophie Gjems album


With great pleasure, we would love to invite you to hear the conversation with our next #Biz_Culture guest, Anne Sophie Gjems from Norway. Her perspective on communication and cultural importance was trained with the biggest challenge of all times – YOUTH! Even though she had been a leader for many years, it was her job as a high school teacher that gave her the real manager challenges!

Today she is a partner in Fuel It, the FuelBox company, public speaker, and passionate about bringing great conversations into every relationship and arenas of the world. 

We caught her at the Lithuanian business conference REFOCUS. Anne Sophie Gjems present a very genuine and simple way on how the discussions can be a tool to build the belonging sense in the business organization.

It will be interesting to talk with her about how to create qualitative connections with people not only for money value but also those relationships, which help us grow as human beings.

Anne Sophie has many years of experience as a leader, and as a team-/leader coach and communication skills expert, and she will share her thought with us in #Biz_Culture in our next podcast episode.

Stay tuned!

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Meanings we communicate in business | PODCAST #Biz_Culture

With prof. Victor de Munck | Professor of Cognitive Anthropology

We all have our own ways to communicate with people around us. Of cause, it differs due to the social environment and applied rules to each person, who wants to “play in the same sandbox” with others. In this sense, we are in the constant debate between culture and our own beliefs along with power relations in the context. However, do we actually try to understand each other in this process or do we just “play the game by the rules”?

In our 3rd Episode of #Biz_Culture, we have just touched on the topic of the importance of communication. Today we would like to elaborate more on the practical perspective on “communication in the business” and the meaning of the concept itself.

“I think what we can do best for business is to use systematic emic methods to understand your clients in terms of their values, what they want, and their believes about how good communication proceeds.”

prof. Victor de Munck | Professor of Cognitive Anthropology

In favor of business people, we have a wonderful guest to tackle this complex topic with us. As an anthropologist, prof. Victor de Munck is an open dictionary to us. Still, as a “master” of perspective, the professor this time will be one of us and have a conversation in the “insiders” language terms.

…but first, we invite you to get to know the perspective of prof. Victor de Munck by reading his interesting insights of the 3 key concepts in relation to business context.

Photo from Victor’s personal album.


“Just because someone says they are an anthropologist doesn’t necessarily mean they have good communication skills or different ones than non-anthropologist.  A lot depends on personal qualities and also training first as an undergrad (12 anthropology classes at minimum in my school in the U.S.) and then as a graduate student and then field. 

From that, one acquires the ability to listen, to conduct participant observation (not interviews!!, but to actually live among people studied for an extended period of time!) then one acquires an in-depth understanding of “where people are coming from” and an ability to anticipate their goals, emotional reactions, motivations, and understanding of social interactions in particular contexts.” 

Photo by Anete Lusina from Pexels


“My research on love is guided in part by the motivation to find out the processes by which people develop love relationships and the kinds of commitments entailed by the love relationship.

A successful love relationship is about having a strong positive, confident, trusting feeling about the other as a part of one’s life, sets of mutual obligations and rights, a volitional desire to care and make sacrifices for the other especially if they are in need, the absence of coercion and deception. Love relationships also succeed best when each can listen and dip into each other’s mind to read not just what they like, but their core sense of self (this comes from organically extensive participant observation with each other).

The anthropologist learns about love through using emic methods in which the informants provide different packets of information (the history of their love lives and their thoughts about various relationships they have had). Finally, the anthropologist used quasi-experimental methods to discover the underlying mechanisms that support and generate the ideas, feelings, and behavior informants have expressed.”

Photo by Alex Andrews from Pexels


“Is communication in business different than communication in any other setting?  Yes, it is depending on the contextual and cultural frame. 

What this means, is that when I am in the classroom as a professor I dress and act a certain way and express myself as an “expert” on a topic. When a student of the class is fixing my car in a garage, I behave differently to him and he is now in the dominant position.  If I go to a student’s wedding or graduation I also act differently. I cannot do my role as a professor with my wife, we would end up divorced if I did so in a relatively short time. My three sons aged 7, 15, 17 would quickly shut me off if I acted like a professor.  If, with students, I decide that they should call me “Victor” instead of “professor de Munck” I am also implying that we are more or less interacting as friends and, in a sense, I am sharing power with them. This, of course, is a kind of deception so I always present myself as professor de Munck. It is clearer and better for both parties. 

So, how does this relate to Business? 

First, acting like the client’s friend may be perceived ambiguously and as a sort of deception; while acting friendly, firmly, and politely is always understood and usually accepted and respected. Contexts determine the hierarchical and role relationships as much as official status. If you are playing football or ping pong or going to the lake or dinner with business partners or clients the behavior should shift depending on how good you are at reading the variables of the context–the type of restaurant, the reason for going, and who else is invited–as well as the official roles both parties don. Anthropologists are very good at understanding context and the way person X views the situation and views person Y. 

Argyle, a psychologist, wrote some decades ago that two-thirds (2/3) of communication is nonverbal (a bit like speed dating) and intuitive; if you are not good at reading such signs and not flexible enough to adapt to the context then you are likely to communicate poorly. 

ALL COMMUNICATION goes through two parallel processes: what I think personally and what “we” think.  These two are not necessarily in sync. The goal of the business person, as it is for everyone, is to emphasize, as honestly as one can, the “we-ness” of the interaction. This creates a moral bond of trust between people, without which businessmen and women inevitably fail.”

Photo from Victor’s personal album.


I am pleased to present you one of the ideological inspirations to launch this PODCAST with a hashtag in the name. The reason is hidden in the Cultural Models theory, a Cognitive Anthropology, and a perspective of prof. Victor de Munck.

Under this person’s name, there is a list of magnificent researches, interesting books, unbelievable fieldwork experience stories, and the heart, which never stop searching for meanings in our “social jungle” around the world.

Prof. Munck is from America but has strong social and academic ties to Lithuania. His research field is mainly related to Cognitive Anthropology, but he also was teaching Business Anthropology.  

Today with our honored guest of the #Biz_Culture PODCAST we will have a conversation about communication in business, the perspective of an anthropologist, and research on the love concept. How all these different topics are related and can be useful for business people’s mindset adaptation? Let’s dig into the meanings of our shared knowledge with prof. Victor de Munck in our next podcast episode!

Follow the PODCAST news, the episode will be released soon!

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Benefits of female perspective in Tech industry with Viktorija Tihomirova | PODCAST #Biz_Culture

With Viktorija Tihomirova

Technology is and will definitely be a part of our lives. However, it depends on how we will collaborate with different kinds of people approaches on the long run – it can damage or improve the future of the society and our behavioral patterns in professional, public and private environments.

Photo by Harrison Haines from Pexels


We are keep seeing that numbers of women, who are working in men-dominated professional fields are growing. However, the society has still old views on what women position and social role is. Stereotypes about women being “not built for the STEM professions” lowering their self-esteem and pushing them to adapt to the society expectations despite their individual potential. Career statistics show that 52% of talented women drop out along their career path due to sexual harassment, sheer isolation, a lack of mentorship support, a business culture, which supports risky behavior patterns and the work-life balance intolerance. 

Meanwhile, those women, who have been determined to overcome the masculine profession stereotypes and now “on the top of their iceberg” – in the society they are recognized only due to their success. They are rewarded for their “risky choice”, but constantly being tested on how stable they are actually standing. Masculine mindset still valid in business as well as in our societies. However, “the bottom of the iceberg” from women side is either left unspoken. Or expressed painful and socially isolating experiences, sometimes became just another narrative of a story to support feminist movement sabotaging acts.

 “I have heard it so many times in my life that: ”Women are bad at technical things.” I feel like it discourages women from being involved in technology, but if we achieve gender balance in society it is likely to benefit society as a whole. I think it’s important to stay true to yourself and to be proud to be a part of women generation who will change outdated stereotypes.”

Viktorija Tihomirova, UX Designer | Hackathons’ participant

Sounds like a slogan from the feminist movement? Unfortunately, this is not the view we will be following here with our new #Biz_Culture podcast guest Viktorija Tihomirova. We use female perspective here not to reach for the “equal rights” in gender fight globally, but to stress the benefits of women perspective in men dominated technical industry.

Photo by George Milton from Pexels


In anthropology, term cultural relativism basically means that we can’t assume that other people have to fit our image about them. In other words, we need to stop “judge the book by its cover” and start to read it with our own eyes and mind as it is written! A herd of sheep does not always know the best answers. If you know what I mean in-between-lines here….

The same is with the stereotypes on women being in the tech industry.

First, it would be great to know the true stories behind real people, point of views and ideas they bring to the market in general. As an ethnography update on the real business environment. With these shared stories by women we can uncover the true colors of social or work behavior contexts. Also, how particular beliefs shape people collective mindset and make them to act on them. The same we can do from men side as well.

Second, the story focuses need to be not on blaming men or requesting for gender equal rights, but actually hear the story about how a PERSON (no gender specific) was determined to act on what it was right to do despite what society think. The focus here is the key!!! It is on the true/authentic/loved/pensioned/inspired self, no matter what gender you are!


When we had our first call with Viktorija just to discuss her perspective, she started with “I have always been more interested in sculptures, wood-work or other men-dominated activities”. Her shared stories during the call, just revealed women constant fight with the other people perception on her (both men and women). Also, a collective prediction on how she supposed to act in society since she fits the woman concept.

Just imagine if we start actually read women true story instead of labeling them that they are women, who according to social norms – have no place in technological world. How would your perception change then about the person?

Photo by ThisIsEngineering from Pexels


The new technologies such as AI, Io T as well as 5G application are all based on improved information cognition and communication processes. What we are missing in this new context is that female perspective and their natural communication skills or “sensors” can actually be very useful in tech industry. Logical solutions work only on logically solved problems. In today’s case, we have too complex information context to adopt only the lineal thinking. Masculine mindset is in need of cooperation with the feminine side. C. Jung suggest to embrace both feminine and masculine side of yourself in order to become whole. So as with mindset, the right incorporation of both perspectives with one purpose focus will develop advanced level of latterly thinking and benefit innovative thinking solutions.

Female perspective in tech industry, here can be really beneficial. Form innovative idea creation to tackling detailed communication processes among people and machines. Women characteristics such us: nurturance, sensitivity, supportiveness, gentleness, cooperativeness, empathy, and being kind, helpful, devoted, understanding – has more value when we think. For example:

  • The ability to unite people and create a strong community, women perspective in technology benefits with more holistic approaches to the solutions.
  • Also by being more noticeable of the details, women can spot aspects which before was overlooked.
  • Third, empathy of women is extraordinary valuable for the human-centric approach used within business culture of organizations as well as during product creation processes.



As a society, I believe we had enough of “control/order/rule/system” kind of concepts in our day-to-day vocabulary. More and more we turn our focus on very basic concept “love”, which creates communities, balance, inclusiveness, collaboration, moral values, and acceptance. These concepts are what female perspective could feed the new ideas with in order to find better solutions to our economy, culture, society, politics, and environment and in technology application as well.

As Viktorija say, “we, as women, need to support each other more”. This support is needed not only during the hackathon matches, where like-minded young entrepreneurs can work on their vision, test an idea or launch a startup business within 48 hours. The women support is also needed in all aspects of our professional as well as personal lives. Collectively accepted masculine mindset as norms has only made women to forget the beneficial characteristic of their own, which can design a better balance within society. So yes, women need support each other more:

  • For not imitating male mindset
  • For breaking the toxic stereotypes
  • For choosing carriers driven by true interest
  • For being an authentic self

However, women need to embrace their natural instinct to include everyone / build community and start to understand people with old thinking patterns by feeling love for them. This is going to be the hard one, since masculine mindset society is driven by ego, mainly. As social people, we all have our ego inside. Still, maybe it is enough to waste energy of which consequences we are witnessing today with such words labels as “heat”, “issues”, “destruction”, “loss”, “debt”, “crisis”, “conflicts”, “fights/wars”, “attacks” and many more?

To make a switch on perspective – “love” is the main concept here, which genuine meaning can benefit us during the collaboration among different views in any field. In order to understand this concept right, we believe Viktorija’s daily used concept meaning can give you some clue on that.

Photo form Women In Tech hachathon by Riga TechGirls


Be  supportive of each other –  there is a massive power when women get together, make meaningful connections, share knowledge, support, build a relationship with other women, be supportive and  accepting.

Be persistent – keep going, even when there is a moment you feel down and it feels like it’s not worth it – just keep going – don’t stop. Keep doing things until you understand what you want to do. Take a break if you need to, but keep going. 

Love yourself – take care of yourself, be your best friend, spoil yourself, take care of your body, soul and mind :). Keep your boundaries – don’t allow to treat you badly.

Cultivate love within yourself – every day remind yourself that you love yourself, appreciate and celebrate moments when you have done well. Be gentle to yourself when you need some love and it hasn’t been such a good day. Just be there for yourself.

Photo form a personal album of Viktorija Tihomirova


Our next guest of the #Biz_Culture PODCAST is a woman with a DESIGN THINKING mindset as a natural state of mind in her daily life. Viktorija Tihomirova is a UX Designer, an active hackathons’ participant, and a design project manager. With more than 10+ years of experience in design, art, and sales industry, Viktorija always stands for simple, functional, human-centered, and environmentally friendly solutions.

Recently, she has started with a group of Tech girls from Latvia to share true stories of female experiences going up the start-up ladder.  

“During the journey of launching a business, I did learn so much! Sleepless nights preparing the presentations for accelerator applications and other programs to find funding to continue with a business project idea. After failing one of the projects, my major lesson was – I had to learn to get up and continue and try again and again. I have met so many amazing and inspiring women during this journey. If I manage to inspire at least one woman out there to follow her calling – it will make me very happy”.

(Viktorija shares experience about her challenging journey)

This experience also helped her to admit that even the heroic persona of the strong woman needs other women’s support. 

Why is it important to her? How is this relevant to the women’s image in the tech industry? Her perspective on all this will be revealed in our next #Biz_Culture episode. 

Stay close, as a diversity of perspectives, here, matters the most!

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Authenticity with Statecoral (Hasan Pajè) | PODCAST #Biz_Culture

Article Author: Hasan Pajè

Consistency, passion & motivation are essential facets of today’s independent business. Communicating passion and universalism is aspired through intersperse vision and astounding service that not only adds value and perspective to a local market, but also drives resolution to a global one. Our nervous system as a species hunts for perception. If you can provide or suppose universal symbolism through a business vision/brand, eventually people will relate to your enterprise. As a developing enterprise, you want to have a clear fill in regards to what your strengths, weaknesses, opportunities and obstacles lie, as you move from one season to the next. Having this chart outlined every season makes it clear in terms of where one’s brand stands and what one is working with and towards..

Attitude, feelings & rhythm within the business frame is something you want to look out for. Staying mindful over the mentioned notions helps keep balance in check. Attitudes should be guided by goal orientation. Rhythm is guided by daily routines, rituals, monitoring and journaling. Feelings are centred within the scheme of actions and shared field of reflection and perceptiveness within an enterprise.

My personal passion lies within arts. The arts industry is a fast grid communication line between unmotivated mystical conundrums that lie within our collective unconscious and motivated pieces that reflect modern themes or a futuristic structures. The function of art is to reflect our mental and spiritual achievements as a species. As an inter disciplinary concept artist, brand manager, and art director, I find that catalysing the tools provided today for maximal effective expression and impact is essential and necessary to have a broad reach and consistent growth with every campaign. Authenticity is what I strive for in myself and others. Something I have learned over the years is that the more authentic your team is, the greater the impact you may have. I learned to gear up and invest back in my enterprise, to scale up opportunities, to catalyse projects through local market resources, and to recruit community members for specialised tasks. Fun before revenue has been a running motto for both personal projects and commissions, as well as, Ostinato Rigore, which happens to be Da Vinci’s motto in life, meaning rigorous persistence until the job is done.

Authentic branding is of essence for operating effective business endeavors. Something that I have found fascinating and almost obsessive is how personal a branding process could become. You wake up to give it more purpose, confidence, truth and response ability. You dream, drive and levitate with it. It becomes a vision and a stride towards a personal ideal. My interests are now futuristic and I work to abide my brand towards them. My upcoming projects share a theme of outstanding multimedia approaches in relation to space coordination, which means bigger productions, bigger concepts, bigger purpose and interest, and traveling big crews.

Identity could be seen cast in branding and universality as opposed to the genealogical image of a person or particular culture. To elaborate, we are all born with similar basic DNA coding proteins, the ones that carry our humane functions such as processing incoming light through our retinas or moving our knee caps within specialized ranges of motion. That’s the fundamentals. And then past that is ancestral memory and learned functions. It is how we work consciously to transmute signals from our outer environment and past programming in parallel concurrence with our inner felt world, that yields evolution for our identity as individuals and ultimately as a community. Our actions and daily rituals then become our anchoring notions for identity disregarding demographics or cultural contexts! The narrative bends depending on where you have been in terms of decision making. We find ourselves in Central axis and revolution around matters that we conduce most energy towards. Out of the many infinitesimal actions we undertake in the quest for more beauty, achievement, or service, we set an anchor while simultaneously set sail to the next quest. We search for higher qualities of experiential progress.

In school, you have a lesson then you take a test. In life, you are given a test and hence after surfs the lesson. The analyst design proves ultimately dependable on factors that abide to no constant laws; therefore, intuitive decision making, ability to take smart risks. and authenticity are inevitably gaining more recognition in business environments and in team recruiting matters. These are qualities I personally look out for, always, within my industry. Everyone should be a leader in their own role. That takes effort, support, and progress. In our ever-changing environments, growth mentality is an elite form of self love that doesn’t fall back on our natural instincts. It is within our nature to strive to be more adaptable, self sufficient, and capable of tackling threatening situations with courageous attitudes. Within the business environment, it is no different.

Personal album photo.


Adaptability: ability to shape shift and bend with currents without losing integrity.

Map2Map: seeing the one concept on multiple outlines of multimedia – altar creating

Intersperse: dividing actions thoroughly over different intervals of time

Project: a finesse concept to be logistically coordinated and energetically expended over a period of time to manifest a composite result

Strategy: an outline of resources, methodologies, references and task management over time

Campaign: sharing a relative amount of multimedia regarding projects in process with the public to gain an extra over view

Vision: universalism, coral connection and intention

Maximal: high levels of performance, built over momentum of conception and action

Reach: Targeted audience

Ostinato Rigore: if your idea is so crazy and wild, remain resilient and consistent in the face of adversities. Dissect each challenges lessons.

Photo by Suzy Hazelwood from Pexels


The PODCAST #Biz_Culture will have another interesting view on operations and communications within the business context. This time we will explore the mind behind the art industry and what we all can benefit from the Statecoral (Hasan Pajè) perspective on bringing your project to life.

Hasan is a composer and a sound designer. However this “work title” does not give the meaning of what Statecoral (Hasan) actually is. Or how he is going through the experiences of his daily life in any contexts: personal, artwork, or dealing with people in the business regards. As you can see from the article, this is the person,  who has done a lot of work on building his perspective. The only question is: HOW?

In this case, the story about the Statecoral creation path – what we want to know first! The meaning of the personal brand can reveal different angles of a person’s perspective. Are you as excited as we are? The PODCAST #Biz_Culture will reveal everything for you SOON!

Social Media of Statecoral:

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The human factor in DIY networking with Zan Hoffman | PODCAST #Biz_Culture

“Beyond our skills we are humans & it’s our humane and delightful side which makes others glad to be in our company. It costs nothing to be friendly and interesting. Someone who enjoys your company is more likely to want to do business with you. Collaborations thrive when people involved relate to each other.”

Zan Hoffman

As you probably have already understood, this time we are going to talk about Personal Brand and how it can help us to do a good business. Here is how Zan views it:

“Vis a Vis Personal Brand – We need to recognize the moment we are in the public eye, in “meat space” or online, there is an interaction between how we present ourselves and what verbal and non-verbal signaling tells others. 

Entire departments in advertising agencies and in public relations obsessively monitor products and services for being “on brand”.  An insignificantly small number of people in the artistic field have the luxury of having negativity enhance the brand’s worth.  For the rest of us it’s incumbent to steer clear of problematic attitudes as these stains are hard to remove once established.

So being “on brand” for us is just about having a narrative that people can be enthusiastic about which includes a healthy amount of our humanity. When someone can rally behind your brand it’s free wind in your sails. “ 


Most of businesses are concentrated on numbers, graphs and other “future guessing” tools of the market that they forget to research people.

We are communicating during the day with so many different types of people: family members, neighbours, shop assistants, bosses, clients, coworkers… They all are people. They also can be researchable. How we are going to use that gained data – it is on us.

In this light, let me remind you that all data is DATA! Even that one, which we get from our daily environment. We just need to record it right and then use it for our businesses. Zan nicely highlights this idea by stressing that “we are not corporations and our humanity makes us relatable and lovable” as corporate brands make us love them.

In social science, agent vs. structure theory states that we all are part of the social groups (at large – society). There we have to follow social norms. However, researcher’s perspective gives us opportunity to look at society from outside not by being a part of the society system. Here comes the Personal Brand concepts – we are actually our own perspective managers of who we are as people. Looking through this perspective, we do networking for our Personal Brands.

Whether we doing it right or wrong – it is not the discussion we are going to touch. The discussion is about the way we frame things: to ourselves as well as when we are a part of the system in the business world.


  • Approach: a good mindset is the foundation for excellent work
  • Framing: like photography~ clarify what belongs in and out of frame
  • Humanity in business: deep down we love the human part of the story
  • Enjoyment at work: how much would outcomes benefit from our enjoying the work?
  • Personal Branding: being “on brand” in social media
  • Networking: 2 directions include what we need & what we can offer/vice versa
  • Product: humane side of story
  • Engagement: be followable & have excuses to stay in touch
Foto: from Zan Hoffman personal album.


Zan Hoffman is an Independent Artist and Personal Brand Owner. Originally he is from the USA. All his life worked in the advertisement field, today he is traveling internationally and representing his personal brand.

Networking skills became the main tools for him as well as his personal skills to make business with people. It will be very interesting to get to know what data about people he has collected and how he is communicating with people in different perspectives.

The PODCAST #Biz_Culture will continue this discussion further. Stay close! As diversity of perspectives, here, matters the most!

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